Title: Yes! 50 Scientifically Proven Ways to Be Persuasive
Author: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
Pages: Paperback Book, 256 pages
Co-written by Professor Robert Cialdini, the world’s most quoted expert on influence, “Yes!” presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that readers can apply immediately to become a more effective persuader.