Title: Yes! 50 Scientifically Proven Ways to Be Persuasive
Author: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
Pages: Paperback Book, 256 pages
Co-written by Professor Robert Cialdini, the world’s most quoted expert on influence, “Yes!” presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that readers can apply immediately to become a more effective persuader.
Title: The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
Pages: Paperback Book, 304 pages
This celebrated bestseller, now in paperback, is a book that is changing the way Americans think about selling products and disseminating ideas. The new Afterword by the author describes how readers can constructively apply the tipping point principle in their own lives and work.