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Yes! 50 Scientifically Proven Ways to Be Persuasive


Title: Yes! 50 Scientifically Proven Ways to Be Persuasive
Author: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
Pages: Paperback Book, 256 pages

Co-written by Professor Robert Cialdini, the world’s most quoted expert on influence, “Yes!” presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that readers can apply immediately to become a more effective persuader.

The Tipping Point – How Little Things Can Make a Big Difference


Title: The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
Pages: Paperback Book, 304 pages

This celebrated bestseller, now in paperback, is a book that is changing the way Americans think about selling products and disseminating ideas. The new Afterword by the author describes how readers can constructively apply the tipping point principle in their own lives and work.

Autobiography – The Story of My Experiments with Truth


Title: Autobiography – The Story of My Experiments with Truth
Author: Mohandas Gandhi
Pages: Paperback Book, 480 pages

Boyhood, legal studies, purification, the growth of the Satyagraha — nonviolent protest — movement. Critical, inspiring work of the man responsible for the freedom of India.

The Story of My Experiments with Truth is the autobiography of Mohandas K. Gandhi, covering his life from early childhood through to 1921. It was written in weekly installments and published in his journal Navjivan from 1925 to 1929. Its English translation also appeared in installments in his other journal Young India. It was initiated at the insistence of Swami Anand and other close co-workers of Gandhi, who encouraged him to explain the background of his public campaigns. In 1998, the book was designated as one of the “100 Best Spiritual Books of the 20th Century” by a committee of global spiritual and religious authorities.

“My purpose,” Mahatma Gandhi writes of this book, “is to describe experiments in the science of Satyagraha, not to say how good I am.” Satyagraha, Gandhi’s nonviolent protest movement (satya = true, agraha = firmness), came to stand, like its creator, as a moral principle and a rallying cry; the principle was truth and the cry freedom. The life of Gandhi has given fire and fiber to freedom fighters and to the untouchables of the world: hagiographers and patriots have capitalized on Mahatma myths. Yet Gandhi writes: “Often the title [Mahatma, Great Soul] has deeply pained me. . . . But I should certainly like to narrate my experiments in the spiritual field which are known only to myself, and from which I have derived such power as I possess for working in the political field.”